{"id":1633,"date":"2018-03-06T14:44:03","date_gmt":"2018-03-06T14:44:03","guid":{"rendered":"https:\/\/blog.revcontent.com\/?p=1633"},"modified":"2022-06-14T05:14:22","modified_gmt":"2022-06-14T05:14:22","slug":"revcontent-partners-with-brax-for-automated-campaign-management-and-optimization","status":"publish","type":"post","link":"\/blog\/revcontent-partners-with-brax-for-automated-campaign-management-and-optimization\/","title":{"rendered":"RevContent Partners with Brax for Automated Campaign Management and Optimization"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">At RevContent, we understand the impact of automation on your campaign effectiveness. We are excited to announce our partnership with Brax to ease the burden of campaign optimization.<\/span><\/p>\n<h3><b>What is Brax?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Performance marketers use <a href=\"https:\/\/brax.io\">Brax<\/a> to get a better return on ad spend. <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Spend less time on campaign management, analysis, and optimization. Use Brax for bulk campaign management, unified reporting, and rule-based goal optimization. <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><strong>What are the Benefits?<\/strong><\/p>\n<p>&nbsp;<\/p>\n<h3><b>Get Instant Data Insights<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Widget cost and performance data available across all boosts. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Google Analytics data matched at the campaign, ad, widget, and topic\/targeting level.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Voluum data matched at the campaign, ad, widget, and topic\/targeting level.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Import revenue &amp; conversions using API or file upload.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><b>Automated Optimization<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Create 25 headline and image combinations.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Duplicate creatives across boosts.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Find &amp; block poor performing widgets and targets using CTR, CPA or other performance criteria<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Adjust target bids up or down across all campaigns using performance criteria. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Daypart campaigns on the day of week and time of day.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><b>Bulk Campaign Management<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Update tracking across all campaign boosts at once.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Clone or create new campaign boosts with content (ads) in bulk.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Manage whitelists &amp; blacklists in bulk across campaigns.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Re-use ads everywhere.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Check out the video below to learn more about how you can manage and optimize your campaigns with <a href=\"https:\/\/brax.io\">Brax<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p><iframe src=\"https:\/\/player.vimeo.com\/video\/239164936\" width=\"640\" height=\"400\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>At RevContent, we understand the impact of automation on your campaign effectiveness. We are excited to announce our partnership with Brax to ease the burden of campaign optimization. What is Brax? Performance marketers use Brax to get a better return on ad spend. &nbsp; Spend less time on campaign management, analysis, and optimization. Use Brax [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1634,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[315],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>RevContent Partners with Brax for Automated Campaign Management and Optimization | RevContent<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"\/blog\/revcontent-partners-with-brax-for-automated-campaign-management-and-optimization\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"RevContent Partners with Brax for Automated Campaign Management and Optimization | RevContent\" \/>\n<meta property=\"og:description\" content=\"At RevContent, we understand the impact of automation on your campaign effectiveness. We are excited to announce our partnership with Brax to ease the burden of campaign optimization. What is Brax? Performance marketers use Brax to get a better return on ad spend. &nbsp; Spend less time on campaign management, analysis, and optimization. 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